About Us

Some brands start with a business plan. Ours started with a ruined designer bag.

As a mom, I was tired of choosing between style and function. My favorite bags were taking a beating from snacks, toys, and all the things motherhood demands — but every diaper bag I found looked like a piece of luggage or a hiking pack. Nothing was beautiful. Nothing felt like me.

So I built what didn't exist.

Jade Vine was born from the belief that becoming a mother shouldn't mean giving up the things you love — including how you carry yourself through the world. Our convertible vegan leather tote was designed to go everywhere you go, looking exactly the way you want to look doing it.

And it didn't stop there.

The same frustration that built the tote drove everything else. When I started thinking about what I was bringing into my kitchen — plastic boards, cheap surfaces — I wanted better. The Jade Vine cutting board collection came from the same place: premium materials, beautiful enough to leave on the counter, built for real family life.

Jade Vine is for the woman who refuses to settle. In her bag, in her kitchen, in the way she moves through the world.

No compromise. Just better.